Bob graduated from UW – Platteville in 1970 with a BS in Industrial Technology. Upon graduating, he went straight into the world of AV as Studio Supervisor for ABC in New York City. He eventually came back to Wisconsin and worked as the Producer and Director for Channel 3 in Madison, then for Channel 6 in Milwaukee. Finding that he really enjoyed sales, he decided to combine his AV knowledge with his knack for selling and worked as a Sales Representative for Video Images and then Swiderski Electronics. He then went on to become the Rental Manager for Select Sound Services, before ultimately deciding in 1989 to begin Studio Gear.
In addition to founding and growing Studio Gear, Bob has also been involved in multiple organizations, including the Liscum Brothers American Legion Post No. 482, the Television and Video Production Advisory Committee for MATC, and the Third Ward Association.
Lana began her venture into the world of business management and ownership with a BS in Business from the University of Wisconsin - Platteville in 1971. From there, she went on to receive her MBA from UW - Whitewater in 1982. After graduating, she worked for Wisconsin Bell in management positions in several departments, including Regulatory, Strategic Planning, Comptrollers, Network Switched Services, Technical Training, and Yellow Pages. She stayed with Wisconsin Bell for over 20 years, until 1993 when she decided to transition to full time involvement with Studio Gear.
Throughout the years, Lana has also been very active in the non-profit community, serving on many boards and bringing her business expertise to multiple organizations. She has served as Board President for the Wisconsin Women Business Initiative Corporation, and for the Women’s Center in Waukesha. In addition, she was on the fund development committee and the capital campaign steering committee for the Women’s Center. She was also Board Vice President, Fund Development Chair, and Finance Chair for the Next Door Foundation. She was a chair for the ELCA Synod Outreach Fund, and has acted on the boards for Professional Dimensions, the OSLC Foundation, and Summerfest, as well as on the finance committee for Summerfest.